Theme 5

Business Models and Engaged Communities

Developing new business models, investment strategies, and participatory incentive structures to transform how water services are provided; research community benefits, trust, and engagement, facilitating a future where citizens and businesses have greater stakes and responsibilities in water resource management.

Business Models and Engaged Communities illustration

About the Project

Theme 5 focuses on developing innovative business models, pricing strategies and incentive frameworks enabled by IoT technologies to transform the way water services are delivered and valued. This includes exploring new approaches to water service provision, understanding how price signals influence consumer behaviour and identifying how industry and households can jointly contribute to wastewater and stormwater management. By analysing how data affects consumer engagement and decision-making, this theme helps uncover the institutional and market conditions that support or hinder the adoption of IoT-enabled water solutions.

The theme also evaluates the wider social, environmental and economic benefits of IoT for water systems. Through lifecycle assessments and comparative analysis of real-time control versus traditional practices, it aims to quantify the full value, cost savings and ecosystem benefits generated by smarter water management. A key component is understanding how IoT can build community trust, improve public involvement and strengthen wellbeing by empowering citizens with transparent, accessible and meaningful water information. Case studies supported by digital twin and visualisation tools provide a real-world testbed to explore motivations, barriers and opportunities for deeper community engagement.

Business Models and Engaged Communities project analytics and data visualization dashboard

Project Objectives

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Innovative Business Models

Explore new IoT-enabled business models for water services, improving efficiency, flexibility and value for both utilities and customers.

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Behaviour-Informed Decision Making

Assess how price signals, usage data and digital insights influence consumer choices to support smarter, more sustainable water use.

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Stronger Community Engagement

Use IoT tools to improve transparency, build trust and empower citizens to participate in water management and stewardship.

Quantifying Social & Environmental Value icon

Quantifying Social & Environmental Value

Evaluate the social, environmental and economic benefits of real-time control and digital water solutions to guide investment and planning.

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Evidence-Based Investment Planning

Compare lifecycle costs and benefits of IoT-enabled approaches with traditional systems to support clearer, data-driven investment decisions.

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Citizen-Centred IoT Water Systems

Investigate how IoT technologies influence trust, wellbeing, advocacy and participation, enabling more inclusive and resilient water governance.

Key Milestones

No milestones available

Meet Our Visionary Team

Prof Tim Fletcher

Prof Tim Fletcher

LOC Chair & UoM Node Lead

Tim Fletcher has expertise in stormwater quality, treatment and impacts, having written over 250 publications on the topic. His research focus has included modelling stormwater flows, quality and the ...

Assoc Prof Avril Horne

Assoc Prof Avril Horne

Associate Professor, Department of Infrastructure Engineering at UoM

Dr Avril Horne is a water policy specialist, with a rare combination of experience across economics, hydrology and policy. With twenty years' experience across a range of interdisciplinary projects, s...